2015-2016 ACLP Rebranding Initiative

Why Do Organizations Rebrand?

Organizations rebrand for any number of reasons, including:

  • New audiences
  • Growth
  • Industry changes
  • Expanded reach (e.g. national to international)
  • Outdated image
  • New organizational goal


What Happens When Organizations Rebrand?

Rebranding can consist of a number of outcomes, including:

  • refreshing or completely remaking the logo
  • changing names
  • looking at the color palette
  • updating messaging to align with new goals
  • updating messaging to align with the changing external climate


Rebranding Deliverables

Messaging Handbook

 

Message Handbook Cover























Stationery with new logo, including letterhead, business cards, & envelopes

 

ACLP Identity_Presentation_R3_Page_1





















ACLP Identity_Presentation_R3_Page_2




















Overview of Rebranding Process

Rebranding Process






Overview of Rebranding Timeline

Rebrand Timeline Part 1Rebrand Timeline Part 2



Final ACLP Logo

ACLP Rebrand - Logo

Final ACLP Certification Logo

Rebrand - Certification Logo



ACLP Brand Standards Guide

ACLPBrandStandardsCover_240px

Want to know more?

Check out some of the reports from our PR firm below!


About ACLP