2015-2016 ACLP Rebranding Initiative

Why Do Organizations Rebrand?

Organizations rebrand for any number of reasons, including:

• New audiences
• Growth
• Industry changes
• Expanded reach (e.g. national to international)
• Outdated image
• New organizational goal

What Happens When Organizations Rebrand?

Rebranding can consist of a number of outcomes, including:

• refreshing or completely remaking the logo
• changing names
• looking at the color palette
• updating messaging to align with new goals
• updating messaging to align with the changing external climate

Rebranding Deliverables

Messaging Handbook

Stationery with new logo, including letterhead, business cards, & envelopes

Overview of Rebranding Process

Overview of Rebranding Timeline

Final ACLP Logo

Final ACLP Certification Logo

ACLP Brand Standards Guide

Want to know more?

• Timeline
• Competitor and Materials Audit
• Communications Audit
• Feedback from Director's Meeting
• Member Feedback on Current Logo